Store

Seongsu-dong is definitely one of the hot spots in Korea these days. Previously, Seongsu-dong was filled with manufacturing shops, including printing shops, hand-crafted shoe shops, and the leather industry. Presenting the past and present in harmony, it has a unique and distinctive culture, unlike any other place, now attracting the MZ generation.

While the purpose of a gallery can change from time to time, the space needs to be strong enough to prevent noise from interfering with the artworks and objects and to provide a balanced view of the works on display. In this project, however, the future direction of the works to be exhibited will be determined by the location of Kurashiki’s Bikan Historical Quarter and the site that will be created in the future. In other words, we thought that the space itself must be the first work in this gallery. However, if the work or its individuality were to stand out, the impression and stereotypes of what would be placed in the gallery would become stronger. The gallery needs to look as if it has always been there and has an individuality that can only be born here.　　

The alleys of Sangam-dong are always busy. In the morning, they are packed with people hurrying to work or school; in the afternoon, with people visiting its hip restaurants and cafes; and at night, with people grabbing a drink after work. The little building by the name of Red Hole stands somewhere in the hustle and bustle of these alleys.

The project for the new Arquivo Contemporâneo store in Brasília has simplicity as its protagonist, even inserted in a space characterized by a diversity of arid elements, since the basement was initially projected to be the garage of a commercial building. The starting point, however, was the appropriation of the concept of these elements, trying to keep the existing structure as much as possible, but in a way that didn’t interfere with or harm the presentation of the furniture.

‘Yun Pangyo’ has two sides running together symmetrically in parallel. The scene consists of the two facades running the length like a long rectangle in a simple design. While some may feel that there are many advantages to be gained from exposure to the large area, we believe that there are more drawbacks than advantages in the sound demonstration of the brand story and operational directions due to the dispersal of movement and attention. It was one of the other missions that we encountered to overcome this drawback in terms of the construction of space and to have our customers feel the ‘Yun’ identity while making purchases of our products.

Used clothes give the image of being cheap and easy to buy. Many products are available in a wide variety with no gaps between them. What is called “vintage, has been carefully passed down from generation to generation. They have increased in social value due to their historical background and rarity.

A Catalyst – Lim Dong-Joon, the Creative Director of PAF (Post Archive Faction), is a storyteller of originality. If his story manifests a physical form, it will be of a nuanced subtlety and a provocative presentation of ecstasy. Each message is Post Archive Faction: PAF is reflective of his persona. The creative synthesis of layered abstraction sets the ground for the budding of pure forms. His exploration rejects and challenges any linear derivative. PAF’s design message blooms from the pursuit of originality in storytelling and perception.

Vase is a selected apparel store located along the Meguro River. Vase is a store that selects brands and clothes from all over the world based on the concept of “classic & avant-garde”. In this project, we wanted to create a place that expresses the store’s concept, which is full of attention to detail, by composing the space with a variety of different shapes, materials, and finishes, just like the products selected and collected from all over the world.