Store

Brands use space-like media to convey their philosophy to consumers. However, as flagship stores are popping up like mushrooms, it is common for the space to be filled with splendid productions and eye-catchers rather than containing the brand’s vision and identity. On the other hand, SIDIZ’s flagship store attracts attention by faithfully capturing the essence and direction of its pursuit based on a solid brand philosophy. 

It stems from the memory that the brand founder lived in the lane playing basketball since he was a child, and the hollow sound of basketball has become the origin of the brand name Phew. Thanks to this simple joy, phew hopes that every young person who loves sports can be simple, pure, decent, and confident. Say architects was entrusted by it to build the flagship offline store in downtown Hangzhou, which is open to all citizens.

MVRDV has completed the transformation of the La Part-Dieu urban shopping center in Lyon, France. The project has transformed the original building from the 1970s, “re-socializing” the shopping center and transforming Lyon’s city center. While sustainably reusing a significant amount of the existing building’s materials, the design rearranges internal programs, adds more space, replaces a redundant car park, inserts large windows, refreshes the characteristic old concrete façade, and adds an expansive rooftop park connected to the city by monumental stairs. With this extensive transformation, a building that was once an obstruction to Lyon’s vitality is poised to begin a new chapter as a vibrant city center attraction.

MVRDV has completed the transformation of the La Part-Dieu urban shopping center in Lyon, France. The project has transformed the original building from the 1970s, “re-socializing” the shopping center and transforming Lyon’s city center. While sustainably reusing a significant amount of the existing building’s materials, the design rearranges internal programs, adds more space, replaces a redundant car park, inserts large windows, refreshes the characteristic old concrete façade, and adds an expansive rooftop park connected to the city by monumental stairs. With this extensive transformation, a building that was once an obstruction to Lyon’s vitality is poised to begin a new chapter as a vibrant city center attraction.

GRANHAND is a fragrance brand that pursues comfort in daily life and studies related scents and products under the motto of “Daily fragrance”. Some say the perfumer composes fragrance as a composer builds a note. Deciding which material to choose and how to arrange resembles space design. The first word from GRANHAND was about the material, and the material was wood. Many terms are related to wood, in the language used in perfume.  In the space where the wood was planned to be used we researched the wood’s various textures and the method of expression.

The Perfume Club is a membership club where you can meet new people and make new social relationships through perfumes run by Soohyang. The building used to be an old perfume factory in Soohyang. In the cultural and commercial context of Seongsu-dong, we tried to use the characteristics of a factory building effectively such as high ceilings, gable roofs, and column-free space.

The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material. Drawing from the brand’s origins in the south of France, AMO aimed to capture the atmosphere of Jacquemus’ native Provence through the materiality of the spaces. Instead of working with form and deciding on the materials afterward, the materials were chosen at the outset, guiding the shape of the space through the design process.

On the corner of the ground floor on Ferdinand Bolstraat and Eerste Jan van der Heijdenstraat, owner Kroonenberg Groep has radically redeveloped, merged, and expanded several 19th-century shop premises and a small warehouse. One large retail space was created on the corner of the shopping street over 3 plots. The warehouse on Eerste Jan van der Heijdenstraat was transformed into a smaller retail space. The new stores have a cellar and inviting facades.

The spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective.  While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object.

Showroom for Independent optic experts. The main task wasn’t to create a classic optic store but to create space for independent design. The architecture of the interior refers to the materials from which the products are made. Since these are glasses that are made by hand from natural materials such as cotton acetate, architect Alan Prekop also used natural materials in the showroom.