MEAN* (Middle East Architecture Network), led by Riyad Joucka, has completed the Send Location flagship store in Dubai, a 300 square meter interior conceived as a place of gathering as much as a place of retail. Designed for Khabib Nurmagomedov’s lifestyle brand, the project is organized around an octagon shaped Majlis that brings cultural reference, spatial clarity, and everyday use into a single architectural framework.
The Brand & Its Identity
While we started designing a retail space for the brand, we perceived Gully Labs as a celebration of Indian street culture, glorified, unified, and expressed through sneakers and apparel that pay homage to Indian craftsmanship and the raw vibrancy of the streets. Every element, from design to detailing, reflects this authenticity, positioning the brand not just as a retail destination but as a cultural movement. Its brand language, rooted in local identity yet aspirational in spirit, has been seamlessly translated into the very fabric of its retail design.
Designed during the pandemic, this project emerges as a critical reflection on contemporary commercial spaces and their ability to adapt to new models of living, working, and consuming. Rather than being an immediate response to the health emergency, the proposal stems from a deeper question: how should architecture respond to a reality demanding long-term flexibility, efficiency, and urban responsibility?
Designed during the pandemic, this project emerges as a critical reflection on contemporary commercial spaces and their ability to adapt to new models of living, working, and consuming. Rather than being an immediate response to the health emergency, the proposal stems from a deeper question: how should architecture respond to a reality demanding long-term flexibility, efficiency, and urban responsibility?
The project for the new ÃO atelier and showroom at LAPI seeks to preserve the complex’s original characteristics: light and earthy tones, exposed brick, and metallic reinforcement structures. Between the atelier and the showroom, two planes of curtains made of light, translucent fabrics were arranged, which, while preserving the intimacy of the craft, allow visitors to glimpse traces of the ongoing activities. These structures also allow for different configurations according to the program and activities – such as launches, exhibitions, cocktails, and other events.
MVRDV design adds glass fins with fluid curves to the façade of Tiffany & Co.’s flagship store in Beijing — A new Tiffany & Co. flagship store has opened in the Taikoo-Li Sanlitun commercial neighbourhood in Beijing, with a façade of curving, translucent glass fins that add an ethereal presence to the building. With its flowing shapes inspired by the masterpieces of jewellery designer Elsa Peretti, the Beijing store is the fifth in a series of façade designs created by MVRDV for Tiffany, introducing a new design motif that reflects the pursuit of innovative materials and expressive three-dimensional form that characterises each design in the series.
7hills Yard-Hillstation Brand Center is a composite space integrating offices, exhibitions, and social functions. As an experimental ground for exploring new lifestyles, production methods, and economic models, it is dedicated to providing new types of public services for rural industry users.
The site was originally home to the Xinguang Silk Weaving Factory. The renovated Building No. 5 has now been transformed into a versatile theater, seamlessly integrating Suzhou-style stage performances with medium-sized conferences. In architectural renovation, the common approaches typically fall into two categories: completely redesigning parts of the structure or preserving its original form as much as possible. Wutopia Lab seeks to break free from this binary and explore a new path. Inspired by the dramatic life of Tang Bohu, we go beyond merely preserving the historical depth of the old building—we breathe new artistic life into it.
This high-fashion menswear store is located in the historic center of Sofia, occupying an existing 1920s building formerly used for textile sales. The display window is uncommonly recessed, transparent, and delicate, respecting the existing facade.
The Seventeen Teahouse is located on the second floor of a street corner in Nanjing’s Caozhi Alley, situated between the bustling Xinjiekou commercial district and an old residential area, with no direct street-level interface. The design responds to its condition of being “present yet unseen,” while creating a tea space suited for contemporary socialization, balancing privacy and shared experience.
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