Retail

We believe a brand’s core identity is created through the values of brand founders. We worked to expand and deepen the meaning of the brand by actualizing the identity that was formerly presented on a product and service level. The brand ‘Workerbee’ communicates with consumers through its product, which is regionally produced honey. And. with their mascot ‘Kerbee,’ the main messages of ‘Save the Bees.’ and ‘Honey makes it better.’ are given life. Kerber, who takes a step into this world with the wings of honeybees, doesn’t exist physically, but as a mascot of the brand, adds vitality to the brand.

“The Shell” is born from a blend of diverse creative approaches, functional necessities, and spatial dynamics. It embodies Highsnobiety’s refined vision as more than just a traditional retail space but a dynamic platform for layered and ever-changing storytelling.

Conveying the brand’s character and narrative and seeking breakthroughs through the use of spatial design language, the full integration of aesthetics and commercial retail functions has been achieved. Sò Studio also echoes ZUCZUG’s philosophy of continuously providing customers with high-quality products and strengthens ZUCZUG’s “equality” and basic concepts of “life and imagination” to present a relaxed and interesting attitude towards life for all the patrons.