Retail

The design concept for Pharmacy Plus was to create an innovative pharmacy retail experience that has not been seen before in the region. The goal was to blend modern elements with a futuristic touch, creating a space that is not only functional but also aesthetically pleasing. The use of cool and grey tones creates a sense of serenity and sophistication, while the touch of Alpi wood balances out the coolness throughout the interior. The design successfully combines clean and modern details with a futuristic touch, resulting in a visually striking ambiance that embodies innovation and offers a potential glimpse into the future of pharmacy stores.

Pyunkangyul Cosmetic is an herbal medicine skincare brand that minimizes artificial ingredients and uses ingredients from nature to find the natural healthy beauty of the skin, with the slogan “filling beauty with emptiness.” At Pyunkangyul’s flagship store located in Bukchon, Seoul, we wanted to convey the healthy beauty of Pyunkangyul by incorporating elements of Korean tradition and interpreting them in a modern way.