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Aesop store in south Seoul is a cosy red-brick retreat

August 1, 2019 Natasha Levy 0
Aesop Sounds Hannam store designed by Mlkk Studio

Mlkk Studio used reclaimed red bricks to fashion the snug interiors of this Aesop store, which lies behind the intimidating dark-grey facade of a building in Seoul. The two-floor Aesop store – which is longlisted in the 2019 Dezeen Awards –is situated south of central Seoul inside a mixed-used development named Sounds Hannam, which is

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Marazzi designs Milan showroom as cabinet of curiosity

July 26, 2019 Dezeen staff 0

Dezeen promotion: Italian ceramics manufacturer Marazzi has opened a new showroom in Milan, which architects Antonio Citterio and Patricia Viel have made to resemble a collector’s library. The Marazzi showroom is situated at the heart of the city’s Durini design district. It has been designed by Antonio Citterio and Patricia Viel, who together run Milan-based

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Axel Arigato looks to brutalism for interiors of Copenhagen flagship

July 26, 2019 Natasha Levy 0
Axel Arigato Copenhagen flagship store, designed in collaboration with Christian Halleröd

The monolithic concrete forms associated with brutalist architecture inspired the interiors of Axel Arigato’s Copenhagen flagship store, which the shoe brand has designed in collaboration with Christian Halleröd. Located a stone’s throw from Copenhagen’s main shopping street, Strøget, Axel Arigato’s Danish flagship features blocky grey interiors that “blend brutalism with minimalism”. “I approach our store

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Lena Optics / Bruno Dias Arquitectura

July 25, 2019 Daniel Tapia 0

In the center of Ansião, more specifically in the Conselheiro António José da Silva street, an architectural project for an optician arises. As an important optician in the local market, Lena Óptica felt the need to modernize its existing space, which was outdated and lacked personality.

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Joy Season Studio makes red the “protagonist” of Chongqing’s Annakiki store

July 25, 2019 Natasha Levy 0
Annakiki shop by Joy Season Studio

Spools of scarlet thread and huge sheets of steel make an unconventional pairing inside this store in Chongqing, China, which Joy Season Studio has created for independent fashion label Annakiki. Annakiki is headed up by designer Anna Yang and aims to produce clothing that strikes a balance between “tradition and rebellion”. When it came to

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BassamFellows Headquarters and Showroom / BassamFellows

July 25, 2019 Andreas Luco 0

The Schlumberger Research Center Administration Building was Philip Johnson’s first non-residential building, designed in 1951 and completed in 1952.The building housed the executive team and an elite group of research scientists for the oil exploration and drilling equipment company.

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Birkenstock 1774 showroom occupies a classic Parisian apartment

July 24, 2019 Natasha Levy 0
Birkenstock 1744 showroom designed by Vinson & Co

Footwear brand Birkenstock has worked with design studio Vinson & Co to create a showroom inside a grandiose Paris apartment, where shoes are displayed in living-room-style spaces. Nestled amongst the high-end boutiques that line Paris’ Rue Saint Honoré, Birkenstock 1774 is a dedicated space for the brand to present special projects and collaborations. It takes

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Mooy Store / WeWantMore

July 24, 2019 Pilar Caballero 0

The starting point for the Mooy brief was the founder’s belief in the natural beauty of every woman. With some carefully selected healthy dishes on the one hand and premium skincare products on the other, Mooy wanted to cater both to the inner as the outer beauty of its clients. A concept we translated in a brand identity and interior design inspired by the round shape of a ‘tache de beauté – one of 7 attributes of female beauty.

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Slanted walls frame monochrome display areas in Chongqing’s SND boutique

July 23, 2019 Semi Han 0
SND Boutique Buyer's Shop by Various Associates

Architecture studio Various Associates has fashioned monochromatic interiors with mirrored surfaces and unusual fur-covered partitions, for this womenswear store in Chongqing, China. Shenzhen-based Various Associates ensured that symmetry was the focus of the store’s design by creating a rectangular floor plan that encloses a smaller rectangular zone inside. Described by the studio as a “milestone”, the

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Retail Space Strategy of Yitiao.tv / Atelier Archmixing

July 20, 2019 舒岳康 - SHU Yuekang 0

September 22, 2018 witnessed the simultaneous opening of three offline new retail stores of Yitiao.tv in three shopping malls in Shanghai, followed by its ranking the No. 1 on the list of the most popular household commodities in Shanghai (from dianping.com) one month later. The concept of new retail was proposed by Jacky Ma in 2016, which was supposed to be the outcome of the combination of online, offline retails and logistics. Because the benefits arising from the Internet demographic dividend to the natural fans growth of e-commerce will hit a bottleneck over time. Under such a circumstance, Yitiao.tv decided to shift its business to offline markets, just as what the founder of Yitiao.tv said in an interview, “According to my personal estimation, the cost for getting a loyal customer through offline retail is only 10% of that through online retail”.