Courtesy of Tecnografica
As humans, we’re under the comforting illusion that we’re masters of our own destiny, strong-willed and unaffected by influence. However, the crucial role played by interior design in the success of commercial spaces proves this not to be the case. Every aspect of these environments is carefully crafted to encourage customers to part with their cash—and be happy to do so—from the lighting and temperature to the acoustic and, perhaps most significantly, the visual landscape.
Whether by drawing consumers in with captivating individualism, relaxing them with luxury and hospitality, painting a stylish world where both consumer and product co-exist, or giving subtle prompts to diver deeper and discover more, the influence a commercial environment’s surfaces have on its success is huge.