Retail

Apple Store, Upper East Side is an adaptive reuse of the U.S. Mortgage & Trust building at Madison Avenue and East 74th Street. The building, a handsome and understated example of Beaux Arts classicism, was designed by architect Henry Otis Chapman and constructed in 1922. The following year it was featured in Architectural Record magazine.

We were interested in the idea of displaying each item separately, with their own space, bringing more attention to the products. For that we thought on a niche system composed by roof tile-like ceramic elements. Both Japan and Spain have a long tradition of the use of this architectural element but crafted in very different ways: roof tiles in Japan are glazed and shiny while those in the Mediterranean are left with the material naked, exposing its texture. This difference was of great interest to us and this project was a good chance to explore on this.

KAV a fashion boutique of the designer Dikla Einat opened in the southern edge of Tel Aviv. The minimalist style of the cloths where the first inspiration of the interior designer Keren Offner who created a maximum exposure of the inside to the street of this small commercial asset, which had functioned before as a restaurant.

Ilma means “weather, air” in the Finnish language.
All spaces clearly have harmonious air, and our client wanted to have that kind of air’s positive energy lingering in the space.
The client, who has been working in the clothing business for the past 20 years, was operating a total of 8 clothing editor stores, and the design and concept of each store is different according to the characteristics of each site. Cheongdam Ilma Store was opened in the process of developing the branding called ‘the ilma’ in full swing, so the identity of the space had to be expressed with great care.