Panasonic Center / LDL Design
Panasonic Center Hangzhou is the third flagship store in the world after Osaka and Tokyo. Adjacent to the West Lake, it is located in Block B, Jiebai City Outlets, West Lake Business District. Panasonic Center, as an experience flagship store, unlike other flagship stores mainly specializing in offline sales, it is more focused on offline experience and interactive display in close range, so that consumers could obtain a more intuitive understanding of the products and brand itself, thus updating the image of the century-old Panasonic brand in their heart. In this regard, after a close discussion with the project team of Panasonic, the design team decided to start from several directions within the extremely limited design time, so as to realize the business goals set by Hangzhou Panasonic Flagship Store.
