“With Amos Rex, Helsinki shows you don’t need to import a brand to get cultural prestige”
Helsinki’s new art museum Amos Rex proves that importing an international brand, like the Guggenheim, isn’t the only way to create a blockbuster tourist attraction, argues Dezeen deputy editor Tom Ravenscroft. The arrival of the impressive Amos Rex art museum in Helsinki has vindicated the city’s decision to reject the Guggenheim franchise. An expansion of
The post “With Amos Rex, Helsinki shows you don’t need to import a brand to get cultural prestige” appeared first on Dezeen.