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Tim Fendley Explains why Analog Wayfinding Tools Matter in a Digital World

December 9, 2021 Giovanna Dunmall 0

If you have ever walked around the center of London you will have seen those yellow and dark blue panels featuring maps, local attractions, and walking times dotted along the streets and near bus and tube stops. Credited with redefining city wayfinding, Legible London, as the system is called, is now seen as the benchmark for making cities accessible and legible to residents, commuters, and visitors alike. And now Seattle has launched its own version of the London system, and Madrid will do so next year. Giovanna Dunmall asks Tim Fendley, the founder and CEO of Applied, the spatial experience design practice behind all these projects, why analog is often still so superior to digital, and what makes for good wayfinding.