Store

Located in the vibrant heart of Myeong-dong, Seoul, the skin1004 flagship store emerges as a distinctive presence in a saturated landscape of skincare boutiques. The essence of this differentiation lies in meticulous, creative space design, serving as the cornerstone for shaping the brand’s unique identity and resonance with the public.  As the pioneer of the first offline flagship store in Myeongdong, skin1004 embraces the profound concept of “untouched nature,” liberating itself from the cliche of nature in green hues. Instead, it introduces a newly crafted landscape, bathed in rich brown and beige tones inspired by the pristine nature of Madagascar, surrounded by rocks, pebbles, and sand. The design aims to offer a distinct experience by blending various landscapes within the urban environment. This intentional contrast with the bustling city outside creates a captivating space, sparking curiosity and providing an intriguing escape for visitors.

The site shape is almost triangular and is located between a main street and a residential area. More than half of the site faces the street. Because of its good location, the client requested a house with a space that could be used as a rental store. It wasn’t easy to protect privacy in the location if the appearance immediately showed a store next to the residence or if a part of the residence was a store.

Several retail shops are listed in Pangyo’s newly opened hotel. The Cheonga Samplowars Shop has been established in one of the several spaces listed. To have characteristics that are different from other retail shops, it was thought that a space with visual artistry and extended functions could reveal a subtle presence to consumers.

OskayStore is a curated space in the historic First Bank Warehouse in Yancheng, Kaohsiung. Drawing inspiration from my perspective growing up in Kaohsiung, I have incorporated the ruggedness of the mountains, the calmness of the sea, and the urban development of the industrial port into our design elements. The aim is to deeply engage with Yancheng Warehouse culture through these visual elements.

The project required a series of programs based on the traditional use of commercial spaces in the area. The logic we arrived at for the project’s resolution was to create spaces with as little character as possible. This way, we aimed to not only meet the client’s and neighborhood’s requirements but also leave the possibility for future owners of the spaces to use them according to their needs, without constraining them to a specific use.

The Readellion bookstore offers a selection of design-oriented books and magazines.

Daifuku is a traditional Japanese confectionery. At Aito-Denkimochiten, their special Daifuku is made from mochi rice cakes using the same method used 100 years ago, without any additives or preservatives, and they have been selling it at the same location. They are considered fresh for only five hours, and the amazingly soft mochi is filled with a delicate, feather-light red bean paste.

Meta is a system that works with repetition, assembly, and color. The goal is to achieve not only a memorable brand experience, but also the construction of a landscape that crosses from one store to another, in different locations, and generates a recognizable brand image using mechanisms of repetition and difference: same system, different color ranges. From the extrusion of the Munich logo – the X brand – a skin with hundreds of them is generated; an enveloping, hairy, and polychromatic space that also solves the product exhibition. The chosen colors extend in stripes that have continuity on the floor, walls, and ceiling and help to generate a volumetric experience of the space. The idea comes from a system that seeks the generation of a spatial identity exportable to different places. The image is undoubtedly a fundamental factor, but in this project it is not the starting point; the ease of adaptation, reproduction, and assembly become the engine of the project, pushing them to the limit and achieving that this assembly is reduced to a simple dry assembly operation through tongue and groove and modular panels.

The NARO boutique, conceived by the emerging studio Boo, is the result of transforming a tight space of 58m2 in the city of Medellin. This project not only fulfills the client’s desire to establish a distinctive identity but also symbolizes the artistic and exclusive essence of luxury products. Additionally, it presents an innovative and futuristic vision for the retail environment.

In the wake of the COVID-19 pandemic, the appreciation of wine has gained popularity, extending its appeal beyond dedicated enthusiasts to a wider audience. Winenara Seongsu aspires to transform into a wine culture hub, welcoming anyone with a passion for or interest in wine, irrespective of age. This evolution aligns with the shifting trends and dynamics of our time.