Showroom

The interior design concept of the new SSAB showroom lies on both, the more curatorial approach of high-end commerce, and the architectural interpretation of the contemporary ways of how commercial spaces visually extend beyond their shop windows, either through outdoor marketing, or online campaigns. The interior architecture concept for the new showroom has an atypical approach, offering the visitors a series of visual and sensorial experiences.

If the greenhouse is understood as an orderly adjustment of light, temperature， humidity, wind, and the place where plant grows，the garden center which relies on the greenhouse for sale can be imagined as a place where light，shadow and nature order is captured.

The project is located in one of the Tehran’s southern neighborhoods named Hamam-Chaal. The continuous walls are extended through the alley and houses with more than a hundred years old are behind them. The adjacency of this area with the bazaar resulted in changing in its use in the city’s detailed plan, from residential to small commercial use.

NIO House Chongqing is a car showroom and members’ facility for the Chinese electric car manufacturer. Taking advantage of the dramatic views from its location in the shopping centre of Chongqing’s new Raffles City complex, the two-storey showroom is organised around a feature staircase that takes inspiration from the city of Chongqing.

The outline scope of the brief was to create The Splash Labs US flagship showroom within a 1930’s factory unit. The Splash Lab wanted to create something unique that resonated with their passion for design, experience, and exploration. They were, however, open-minded as to how this intent might be communicated as a work of architecture.

Location
Located at Binhai New Area on the eastern coast of Tianjin, the project is in the heart of the Bohai Economic Rim and close to Tianjin Binhai Aircraft Carrier Theme Park and Binhai Matsu Cultural Park. It is a diversified land that integrates entertainment, edutainment and culture. Its excellent geographical conditions make it a unique area for exhibition and experience.

“Not a showroom, it is a real house.” 

The new showroom and demo hall was planned for a company that manufactures healthy cooking appliances, in a healthy and green atmosphere, made by natural materials. Raw concrete, Corten steel, birch plywood and lots of greenery. The architecture of the space and it’s elements are what define the hall. Built of raw concrete, the hall is divided into two spaces.

Mastery, Design, Uniqueness, our practice has transformed the three key concepts assigned by Kale Group – worldwide leading brand of ceramic materials – into a minimal geometric shape. The symbol of infinity is the design inspiration for this temporary showroom.