Showroom

The design began with the question of, what is the architecture that lies in harmony with its neighborhood and alleys. This petite architecture consisting of four stories and a single basement level communicates with its urban surroundings in various ways. The ground floor is an exhibition space for ‘Dreamnext’s design product as well as a workshop area for letter press.

The new volume is a natural extension of the massive existing buildings. Key materials are concrete and lots of glass, which create an openness, where interior flows seamlessly into the exterior. The concrete guides the visitors’ view towards the outside and also forms a neutral background for the furniture. Walking through the showroom, it almost feels like being outside. This exterior feeling is also strengthened by the swimming pool, which lies on the full length of the building and around the big surrounding L-shaped terrace. 

The project is located on the south side of Longyan Zijinshan Sports Park next to Ziyu Lake, the west side is adjacent to the flower sea and golf course. The north side is surrounded by mountains. From the demonstration area to the west, you can overlook the side of the flower sea. To the south, you can enjoy the lake view. To the north, you can look out over the mountains. The landscape resources are excellent.

The Furniture Showroom Dimension Lab, where creative ideas are melted, is a project that unravels brand identity through strongconcept. Three young pioneers have come up with the concept of a ‘Lab’ that also matches the brand name in the development process of a brand they have been developing while conducting many experiments and trials. The mood was refined to a low tone to create a chic and professional atmosphere. Inspired by the gallery, designer expressed the essential appeal of furniture through an approach to presenting furniture in a unique way. Located on the first floor of a new building with calm gray tones, the showroom exists harmoniously, not deviating from the tone of the entire building.

In the autumn of 2019 in Saint Petersburg the showroom of sanitary ware and tiles AND28 opened a conceptual space of the German bathroom manufacturer Duravit. To present premium and novel products of this brand, architect Evgeny Neimand turned former store-rooms into a bright showroom with unusual details. Is it possible to turn former store-rooms into a stylish showroom? Architect Evgeny Neumand has solved an exceptional problem: Duravit zone in AND28 space stands out due to its precise, finely nuanced geometry and bright accents.

Located in Yuzhong District, an old district of Chongqing, and the core area of a convenient transportation network, Chongqing • VANKE Life Experience Center is only 3-6 kilometers away from the geometric center of the four major commercial circles. Against the composite urban background of rich Bashu culture and industrial civilization, the encompassing and white-space speculative proposition and the complex and minimalist morphological thinking form the tension of heterogeneous conflicts and the paradox of pluralistic opposition.

The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea. Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways. 

This is the plan for a showroom that also combine as the office of the socks brand “ROTOTO” in Jingumae, Tokyo, based on the concept of “Products loved through lifetime.”

Developed as a prototype, SPSS Modular Box (SBOX) intended to be an openspace for work and showroom for the pieces of furniture produced by SPSS.