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What are Branded Environments?

November 21, 2022 Ankitha Gattupalli 0

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald’s. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives. 

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Floating Cities of the Past and Future

November 14, 2022 Ankitha Gattupalli 0

The threat of climate change is looming before us. Sea level rise concerns over 410 million people at risk of losing their livelihoods. Coastal cities are choked with high-rise buildings and traffic-laden roads, consuming land insufficiently. Synthesizing these problems, architects across the world have proposed a potential answer – floating cities. A future of living on water seems like a radical shift from how people live, work, and play. Vernacular precedents prove otherwise, offering inspiration for what our cities could morph into. As world leaders discuss courses of action to tackle climate change at the COP27 climate summit in Egypt, ArchDaily dives into the concept of radical water-based settlements.

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The Noun Crisis: Defining an Architect

November 7, 2022 Ankitha Gattupalli 0

Most architects can relate to the feeling of being plunged into a deep devotion towards architecture. What starts out as a dream career becomes a nightmare for many. After a rigorous education, the experience of a tumultuous career journey can dishearten professionals. Twitter threads and LinkedIn posts have widely debated topics of long work hours and disparate pay, with not many solutions. Architects are constantly at war between profession and passion, a juxtaposition of love and despair. Perhaps, at the root of these problems is the colloquial definition of the noun ‘architect’.

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Place Branding: Reviving Cities through Brand Strategy

October 31, 2022 Ankitha Gattupalli 0

The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.

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Shaping History: The Impact of Women Architects in Post-Colonial South Asia

October 24, 2022 Ankitha Gattupalli 0

In the mid-twentieth century, a set of South Asian countries collectively experienced a catharsis from colonizers’ rule. The period that followed sparked an era of ideas and philosophies for a new future. During this time, architects were pivotal in creating modernist structures that defined the countries’ post-colonial, post-partition and post-imperial identities. South Asian architects used design as an expression of hopeful societal visions, most of which have been actualized. With this success in nation-building, there has been a lack of accreditation for women architects in shaping South Asian histories. 

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How Public Art Shapes Cities

October 23, 2022 Ankitha Gattupalli 0

“Art aims to represent not the outward appearance of things, but their inward significance”, Greek polymath Aristotle remarked. Public art in cities worldwide seeks to pursue this aim by offering a sense of meaning and identification to its residents. Taking the form of murals, installations, sculptures, and statues, public art engages with audiences outside of museums and in the public realm. This art presents a democratic manner of collectively redefining concepts like community, identity, and social engagement.

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The Science Behind the Resilience of Earth Architecture

October 17, 2022 Ankitha Gattupalli 0

Earth architecture is built on a far-reaching history. Its story continues to be told through aged structures that have stood the test of time. Across the world, indigenous earth construction techniques have been pioneered by many ancient civilizations. Communities originally built shelters from earth – the most readily available material to them – and have passed on their construction techniques through generations. Earth architecture evolved with a careful understanding of land and location. With practices perfected decades ago, it is fascinating to see earth architecture remaining resilient through adversities

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Ecological Materials: Towards a New Economy

October 10, 2022 Ankitha Gattupalli 0

The world’s most primitive building materials are being used to create the most advanced buildings. In light of an environmental crisis, architects have shifted their efforts to better design built environments for people and the planet. The results may often seem ‘greenwashed’, failing to address the root of ecological distress. Environmentally responsible architecture must aim not to reverse the effects of the ecological crisis, but instigate a revolution in buildings and how we inhabit them. Essays from the book The Art of Earth Architecture: Past, Present, Future envision a shift that will be a philosophical, moral, technological and political leap into a future of environmental resilience.

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Post-Human Aesthetics in Architecture: In Conversation with Matias del Campo

October 3, 2022 Ankitha Gattupalli 0

Technology is disrupting the creative industry and it’s only getting better, and faster. Innovation in the architecture industry has never been as rampant as it is at this moment. The advent of artificial intelligence (AI) in architecture – the first genuine 21st-century design method – is changing the way buildings are imagined and designed. AI image generators like Midjourney and DALL-E provide an efficient and explorative way of conceiving architectural concepts. Generated in less than 5 minutes, these images unveil an interesting design aesthetic that is emerging. In an exclusive interview with ArchDaily, architect and educator Matias del Campo hypothesizes what the future of architectural aesthetics would be.

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What is Urban Gamification?

September 26, 2022 Ankitha Gattupalli 0

Everyone’s experience of a city is unique. Whether one is visiting a place for the first time or has lived there all their life, their experiences are shaped by their personal interactions with the built environment. Buildings, landscapes, and streets come together to offer an opportunity for sensory stimulation, however, most of them are unable to provide inspiration. While a city’s infrastructure accounts for livability, equal importance isn’t given to enjoyability. Play and games embedded in the city’s fabric can help improve user engagement with urban spaces.