“Renderers: if can’t show us where we are, show us where we might go”
Whether for client meetings or the silver screen, architectural renderings that sell fantasy need to be grounded in ambitions for improving the world, rather than sugar-coated versions of reality, says Aaron Betsky. The last embers of a campfire glow by the shore of a river, meandering towards us from a waterfall overshadowed by mountain peaks
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