Month: May 2024

Since establishing a partnership with China’s leading premium EV automaker NIO by the scenic West Lake, a UNESCO World Heritage site, in 2017, SHL has successfully shaped several NIO Houses (NIO’s flagship store), including NIO’s international expansion in Oslo, followed by Shanghai HKRI Taikoo Hui, Berlin, Düsseldorf and Munich. SHL has yet again partnered with NIO to create a new milestone flagship, the NIO House | Hefei Xinqiao Industrial Park. A new circular pavilion merges the ‘front stage’ customer experience with the ‘backstage’ manufacturing process, providing NIO users and business partners with an immersive insight into the NIO way of life and its advanced manufacturing prowess.

Born as a contrast amidst the urban hustle and bustle, the project is located on one of the busiest avenues in the city of Fortaleza, Ceará. During our first visit to the land, we came across a Brazilwood tree, a witness of time, which we took as an initial premise, further valuing and enhancing its position.