Groos Rotterdam / MVRDV
From The Wall Street Journal to Elle, and Architectural Digest to The Lonely Planet city guide; Groos has been named as a leading example for promoting contemporary goings-on in the world of design, art, food and culture in Rotterdam. The one-of-a-kind 300m2 concept store is also heading in a different direction focusing more on high-end design, art, and collaborations with a range of creatives, yet still staying true to its original concept: to promote local talent from Rotterdam to a wide audience. The store’s distinct bright pink wall displays original artworks, and its custom-made mint green candy counter is designed by Sabine Marcelis.